If you're looking for a replacement AER filter for your automatic endoscopic reprocessor you more than like will use a search engine to do so. More than 85% of all customers find web sites with a search engine. But when you unsuspectedly type "AER Filter" into the search engine you problems start with the results displayed.

When using a search engine for the phrase "AER Filter" the first page of results (" The TOP 10") are typically anything but AER Filters (Automatic Endoscopic Reprocessor Filters). Instead you more than likely will find products and services related to "AIR Filters" at least at the time of this writing.

This is unfortunate as "AER Filters" are real! It is not a misspelling and is a phrase (acronym or initialism) has been used for years now with many very reputable entities selling, and sometimes specializing in providing AER filters to doctor's offices across the United States. Indeed, many of the web sites themselves, like ours at MedServiceRepair.com have specific main navigation and categories within that navigation that are specific to "AER Filters".

For example, the screenshot below shows the "AER Filter" navigation in our web site highlighted. It's a main navigation item as it is in other extremely reputable web sites.

How is it then that one of the most popular search engines in the world, that will remain nameless but we'll call it "G" can make such a horrible mistake? Well "G" is not alone and it arguably gets worse on other search engines. Today when we type "AER Filter" into another top search engine that we'll name "Y", listings do display that include the letters "AER". At first appearance you'd think this is a more accurate search, right? But that may not be the case as when you click through to the web sites in the the "Y" search engine results you quickly realize that the web sites themselves are intentionally misspelling the word "AIR" as "AER" in the web page meta data to strategically get more visitors to their web sites. Then their web site redirects the users clicking the inbound links from the search engines to content for "AIR Filters".

So which is worse?

A: Typing "AER Filter" into a search engine and having no results that use the phrase "AER Filter"

OR

B: Typing "AER Filter" into a search engine which gives results that are misleading and redirecting you to content for "AIR Filters"

Well considering our example "G" search engine is making the incorrect assumption that you meant to type "AIR" even though you typed "AER" and they don't show you any content on the first page that even has the phrase "AER" in it, in this writer's opinion, that's a problem.