It's interesting that cost is sometimes a mental barrier rather than physical. It definitely can be the first barrier for new equipment acquisitions, especially AERs (Automated Endocope Reprocessor) as the costs can soar is some cases. It's a barrier reached often before there is really any financial research done to see if an AER equipment expenditure can be justified from other financial perspectives. This position makes perfect sense if your practice has very little revenue, but for most medical offices that offer Endoscopic treatments the purchase of an AER may increase your revenue and de...
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